What do we do with your information?

When you purchase something from our store, as part of the buying and selling process, we collect the personal information you give us such as your name, address and email address.
When you browse our store, we also automatically receive your computer’s internet protocol (IP) address in order to provide us with information that helps us learn about your browser and operating system.
Email & SMS marketing (if applicable): With your permission, we may send you emails or text messages about our store, new products and other updates.


Digital Marketing

Email Marketing: When you sign up to Frankly My Dear mailing list, you are signing up to receive an EDM from Frankly My Dear once a week. We will use your email data to share with you information such as promotions, events, sales or lifestyle content. If you want to unsubscribe at any point there will be a button at the bottom of every email. 


SMS Marketing: 

When you place an order with Frankly My Dear, you give express consent to receive an occasional SMS to inform you of new products or services that we will be providing. If at any point you wish to withdraw your consent, you will be given the option to OPT-OUT.

Behavioural Marketing:

As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at

You can opt out of targeted advertising by:



Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at:

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