Our Story

At Frankly My Dear, we specialise and pride ourselves on providing affordable high quality jewellery, handmade with love in Australia! Nickel free, hypoallergenic & water resistant, our collections are meticulously crafted using high-quality materials. Each piece is a labor of love, thoughtfully designed to elevate any outfit and make the wearer feel confident and beautiful.

Frankly My Dear was built from the ground up by two women, expertly juggling the demands of business and family life with a strong friendship that has allowed the brand to truely flourish over the course of 10+ years! From humble beginnings setting up for weekend markets on the Gold Coast, Australia, creating & designing on the dining table with a team of 3...

To now with over 35+ staff of beautiful women, a Pacific Fair & Westfield Chermside Frankly My Dear Store!


Australian duo Samantha Stephens & Amber-Jade Scherrenberg, Directors of Frankly My Dear, have made their mark on the Australian jewellery scene with a growing brand loved by over 100,000 customers!

Sammi's daughter Frankie was born in 2012, sparking not only an indescribable amount of joy for her but also, inspiration. Sammi found a synergy of creativity and style along with her love of working with her hands that has consistently transcended through each unique piece. 

Amber-Jade Scherrenberg has an incredible talent and passion for developing business'. A Bond University graduate, Amber has joined forces with her dear friend to create a brand with quality and most importantly, memorable personalised pieces. 

As best friends turned business partners, their journey has been filled with laughter, tears and countless creative adventures! All of us here at Frankly My Dear are grateful for the opportunity to pursue our passions and share our jewellery with you. We invite you to explore our collections and join us to inspire, empower and adorn the world with our jewellery. Thank you for being part of our story!

So Samantha & Amber, what inspired you both start Frankly My Dear?

"We wanted to create affordably priced high-quality jewellery to ensure that all women could spoil themselves. We both have a nickel allergy so we were unable to buy pieces from your standard costume jewellery stores, we wanted to fill that gap and provide a product that you could enjoy wearing every single day without breaking the bank that was still on trend.

We have kept this starting mission in our business through the 10 years of growth and even when opening our stores we ensured that our prices stayed affordable. There is nothing more we love than when people are pleasantly surprised about the price and do spoil themselves (especially mums). Walking around the Gold Coast now seeing countless people wearing our jewellery is just the most incredible feeling."